The United States Tennis Association (USTA) has come up with a new way of bringing in more memberships while rewarding its actual ones. With the program “Member Get Member” a discount is made every time one member brings a new one to the association in purchases through the US Open’s webpage, and other special considerations are taken in future purchases.
This is one of the only associations worldwide that offers such benefits and is extremely worried about expanding the sport. From this kind of programs we know many kids and families are benefited as well as involved in a sport. They help create interest and with it promote clinics that can forge great athletes that will start playing competitively in different circuits. People involved in Tennis start benefiting from the different things it brings.
It is no coincidence that the US has had top ranked players in the ATP Tour for the last few decades, the programs implemented by the Federation and the Tennis Association are in great part responsible for the positive outcomes the sport has had nationally. It is real that you are born with a gift and specially touched to be able to rank yourself among the best, but these kind of programs offer the opportunity to exploit this gift, if there is one, and if not, start forging different ones that will help in different aspects of life.
These programs give work to many people, and help the industry of tennis equipment and courts grow, helping the GDP grow. Quality of life of its members is improved and benefits are acquired to all ends, and all of those who choose to be part of it.
http://www.usta.com/Membership/Refer/
Written by: Alejandra Diaz Valdes
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